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Last night, Snooki showed up on my TikTok For You page. Today, Zendaya seemingly wore a Bumpit—the very hair-heightening apparatus made famous by the Jersey Shore star—to the Louis Vuitton Womenswear Spring/Summer 2026 show. Coincidence?
Probably.
But it speaks volumes—no pun intended—about how a bouffant defies the parameters of style and time, refusing to be kept down. (OK, the pun was intended that time.)
Zendaya arrived for her front-row seat at the September 30 show in a metallic foil mini dress with fur trim, its retro vibes only amplified by her hairstyle: what stylist Ursula Stephen calls a '60s-meets-'90s bouffant. The smooth look features a ton of oomph at the back of the head, while the front is framed in a swoopy, super-deep side part.
Photo: Getty Images
And as much as I really want to believe there's a Bumpit in there, Stephen knows exactly how to achieve this glam shape without any inserts. She applied a combination of Milk Shake Insta.Light Potion and Incredible Milk leave-in treatment to Zendaya's damp hair to add shine before blow-drying with a round brush, setting each section in a velcro roller. Once the hair was set, she teased the hair at the crown and finished with Milk Shake's Lifestyling Flexible Hold Hairspray.
Photo: Getty Images
The rest of her stunning beauty look included soft, rosy-brown makeup tones and the simplest of manicures: a sheer, creamy color on short nails.
Zendaya at the Louis Vuitton fashion show as part of Spring/Summer 2026 Paris Fashion Week held at The Louvre on September 30, 2025 in Paris, France. (Photo by Swan Gallet/WWD via Getty Images)WWD/Getty Images
If you still need a hidden accessory to help hoist your hair, there's no shame in that—and there's no shortage of options, like plastic arches and sponge combs. All that matters is that you set your goals and your hair high.
